Gaining new followers is a sense of accomplishment. It means people have opted-in to receive your tweets. But not all Twitter followers will actually have an interest in your company. Some are spammers who want to fill your feed with junk tweets. Others are just seeking a follow-back to boost their profile.
With so many tweets being sent everyday it is easy to get lost in the cloud. Fortunately, there are a few ways to stand out and attract quality Twitter followers for your business.
1. Upload a professional profile photo
Uploading a professional profile photo allows followers to identify your business. It could be your company logo, or an image that represents your business. Images are very important in social media. It is often the first thing prospective followers notice. First impressions count and a professional image will have a positive effect on attracting quality followers.
2. Create a captivating profile
Twitter is very generous in that it provides plenty of space for creating a captivating profile. Use this space wisely to let potential followers know who you are, what you do, where you are located and how to get in touch with you. It should be a concise, but appealing description, in approximately 150-160 characters that uses your brand keywords to describe your business. This will help attract quality followers who will have a genuine interest in your tweets.
3. Share valuable content
Sharing valuable content is the key to winning more followers. The information you provide should be appealing to your audience. Assess your target group of potential prospects and share generous and inspiring information that they will want to retweet. It shouldn’t always be about your company or products. Sharing great content that you find interesting and appealing will add value to your Twitter account and help attract quality followers.
4. Post frequently
The more you post the more followers you will attract. But there is a caveat. Every time you post followers get a message in their feed. The volume of tweets can be overwhelming to users which is why many of them don’t read there feeds anymore. If you post too often you will lose quality followers and start attracting those who have no interest in your business. Thus, diminishing the value of your Twitter account. There is no magic number of posts per day. You need to determine the amount of tweets your quality followers are willing to tolerate before they unfollow you.
5. Reply publicly
Public comments or feedback can increase your social presence. Since both the persons you are replying to and their followers will see the feedback, you will have a great opportunity for attracting quality followers. Just make sure the responses are professional and courteous.