Companies have relied on traditional forms of marketing, such as television commercials and magazine advertisements to reach out to potential customers for decades. However, with more content being consumed on digital devices the marketing focus of many companies is shifting from traditional mass media towards digital media.
In the past, many small business owners and marketing professionals found it difficult to see the potential value of social media marketing. This is because as little as 1.5 percent of total sales were being driven by social media. However, this is no longer the case. According to the most recent data, social media is now driving nearly 50 percent more sales and this trend is expected to continue over the next several years.
It’s hard to find a company that doesn't have some type of social media presence. But developing that presence into customer relationships requires a social media content strategy that attracts customers. To do this effectively, you have to define your target audience and understand the kinds of content they want to read.