With over 645 million active users and more than 500 million tweets per day, Twitter is one of the most popular social media platforms around. And businesses of all sizes from entrepreneurial start-ups to major corporations are using Twitter everyday to attract new followers and find customers.
Many marketers are finding that social media marketing is good for business. According to research conducted by Hubspot, over 90 percent of marketers in 2014 asserted that social media marketing was vital to their business. In fact, 80 percent of those marketers indicated that social media marketing increased traffic to their website.