By morning in New York the Brexit (British exit from the European Union) referendum numbers were in, as Prime Minister David Cameron gave a saddened speech announcing the 52 percent for secession and 48 percent against. "I will do everything I can in the future to help this great country succeed." And with a break in his voice, went on to say, "I think the country requires fresh leadership. I do not think I can be the captain to take the country to its next destination."
What makes a social media post go viral has a lot to do with psychology. Articles and videos that go viral and resonate with an extremely large audience have very specific psychological characteristics.
Companies have relied on traditional forms of marketing, such as television commercials and magazine advertisements to reach out to potential customers for decades. However, with more content being consumed on digital devices the marketing focus of many companies is shifting from traditional mass media towards digital media.