Elon Musk's X, formerly known as Twitter, has taken another significant step in its evolution. The platform recently launched a connected TV app, which directly challenges YouTube's online video streaming market dominance. Musk announced the new TV app in an X post, simply stating, “Beta version of 𝕏 TV is out.”
A New Streaming App Hits the Big Screen
X TV showcases a monumental shift to connected TV. By transitioning from a primarily mobile-based platform to a TV-centric one, X is tapping into a larger screen, higher resolution, and a more immersive viewing experience. According to eMarketer, the number of CTV viewers in the US will reach 233.9 million in 2024, with roughly 115.1 million households. This strategic move positions X as a key player in the changing digital entertainment space, where traditional TV viewing increasingly overlaps with online streaming.
How to Watch X on Your TV
X TV is currently in Beta testing, so access to the app is limited. To watch X on your TV, you can follow these three simple steps:
- Download the X TV App from your favorite app store and install on your device.
- Sign In with your X account credentials to log in to the app.
- Start Browsing through a wide range of content, including videos, live streams, and user-generated content.
Where to Find X TV
You can find the X TV app on the following platforms:
- Smart TV App Stores: Look for the X TV app in your device’s app store.
- Streaming Devices: Download the X TV app on your streaming device (e.g., Roku, Fire TV, Apple TV).
By making X accessible on connected TV screens, Elon Musk aims to provide social media users with a more immersive viewing experience. This move signifies X's ambition to expand its reach beyond the traditional social media sphere and into the realm of television.
About X
X, formerly known as Twitter, is a social media platform that allows users to share short text messages, images, and videos in posts known as "tweets." Under Elon Musk's ownership, X has undergone significant changes, including rebranding and introducing new features. The platform's journey from a microblogging site to a multi-faceted social media giant is culminating with the launch of the X TV app.
About YouTube
YouTube, owned by Google, is the most popular video-sharing platform in the world. It offers a vast library of user-generated and professional videos, including music videos, movie trailers, educational content, and vlogs. YouTube TV is its streaming service that lets subscribers watch live television on their connected TV devices. YouTube is a major player in the online video industry and a significant source of revenue for Google.
