Estée Lauder to Transform Digital Experience with Generative AI

Estee Lauder companies pioneering regenerative AI for luxury beauty

The Estée Lauder Companies (ELC) is a global leader in prestige beauty, with a portfolio of over 30 brands, including MAC, Clinique, and La Mer. ELC is committed to using technology to innovate and create the best possible experience for its customers.

In a recent announcement, ELC said that it is partnering with Google Cloud to pioneer new uses of generative AI. Generative AI is a type of artificial intelligence that can create new content, such as images, text, and music.

ELC says that it will use generative AI to personalize its marketing campaigns, create new product concepts, and improve its supply chain. For example, ELC could use generative AI to create personalized beauty tutorials for each customer, or to generate new product ideas that are tailored to the latest trends.

"We are excited to partner with Google Cloud to explore the potential of generative AI," said Fabrizio Freda, CEO of ELC. "This technology has the potential to revolutionize the way we interact with our customers and create new products."

Google Cloud is a leading provider of cloud computing services. The company has a strong track record of innovation in the field of AI, and it is well-positioned to help ELC develop new generative AI applications.

This partnership is a sign of the growing importance of AI in the beauty industry. As consumers become more demanding and the market becomes more competitive, brands are increasingly turning to AI to stay ahead of the curve.

ELC is not the only beauty brand that is using AI. Other companies, such as Sephora and L'Oréal, are also investing in AI technology. As AI continues to develop, it is likely to play an even more important role in the beauty industry.


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