Google has long been a leader in Artificial Intelligence (AI) technology. For many years, Google has strived to push the boundaries of machine learning and AI, introducing algorithms and next-gen technology, like Bard, that can change how the world accesses information. This trend has continued, and now Google is poised to take the next step in its AI revolution: incorporating AI into its search engine.
Google Aiming to Be the First AI Search Engine
Google has been gradually changing its search engine results pages (SERPs), adding features such as instant results, automatic translations, and autocomplete to make user searches more efficient. In the future, Google plans to take this vision a giant leap further, introducing AI into Google search. The world’s dominant search engine expects AI to make search results more relevant and provide personalized results based on a user's search history or interests.
How AI Will Affect Search Engine Results (SERPS)
The potential benefits of incorporating AI into Google Search are immense. Users will be able to get more relevant results tailored to their interests. Furthermore, the AI could self-adjust the algorithm to provide more relevant results by predicting user behavior. For example, if a user searches for "Italian restaurants near me,” the AI could remember their preferences and serve up local Italian restaurants that it believes the user will prefer. As you can see, AI can be a game-changer with its ability to customize search engine results based on user behavior. Now is a great time to optimize your web content and ensure your Google My Business pages are current.
AI Safeguards & Privacy Concerns
Google's announcement that it may introduce AI into the search engine next month could be a significant milestone in its AI journey. At the same time, several questions remain unanswered. For example, how will Google ensure the search results are accurate and relevant? And what kind of protective measures will be implemented to prevent misuse of technology and alleviate AI ethical concerns?
Google CEO Sundar Pichai has been vocal about the need to develop AI responsibly. He said we must "make sure that AI is used for good, not for harm." He has also called for a global regulatory framework for AI to ensure it is developed and used safely.
AI Will Forever Change the Way We Search Online
Introducing AI into Google Search is a huge step forward in AI technology. It can enhance user experience, provide more relevant results, and simplify finding information. With Google's announcement that it may incorporate artificial intelligence into its search engine as early as May 2023, it's an exciting time for the tech industry, and it will be interesting to see what the future holds.
